HEAD OF SOCIAL MEDIA  

Farming’s biggest brand, Farmers Weekly is looking for a head of social media who can maximise the impact of our content across all our products and platforms to excite our readers, delight our customers and help us grow our online audience.

Social media platforms are like different languages. The message should stay the same, but understanding exactly how to communicate messages to our audiences is what will set you apart.  

This role comes with a salary of up to £45,000, plus multiple benefits.

We're offering hybrid working, with two days a week working from our office in Sutton, Greater London.  

To give you an idea of how our head of social media role would look and feel, here are some of the things you can expect to do...

With help from the team, you’ll be promoting daily editorial stories, sourcing and maximising great UGC as well as creating original content and posting on our channels.

On the commercial side, you’ll support the advertising and marketing teams to deliver sponsored content and advertising via our social media channels on behalf of our customers

What will you be doing?

• Setting and driving a social media strategy, including establishing an ‘FW tone’ for the brand
  
• Supporting advertising and marketing by devising and managing campaigns for commercial projects/events
  
• Creating and promoting exclusive content for FW’s social media platforms from journalists and our audience
  
• Overseeing daily feed curation – planning and scheduling editorial and commercial posts, writing sells and adding relevant hashtags and handles
  
• Monitoring post comments and social inboxes – encouraging lively discussion, interaction with the team and responding appropriately to trolls
  
• Supporting the editorial team to help extend their content to digital platforms and create a “virtuous circle” driving readers online and online users to print
  
• Supporting the development of wider digital strategies where necessary
  
• Covering live events on social media
  
• Researching and following key social media trends
  
• Providing reports and analytics back to the team

In return, you join a fantastic, inclusive company. We hire great people from a wide variety of backgrounds because it makes our company stronger. Head to our careers page for more info on our ED+I promise. We will invest in developing your career, and nurture your potential. You will earn up to £45,000 (DOE) and enjoy employee perks including a dedicated 24/7 employee wellness platform, season ticket loan, pension contribution, flexible working opportunities, ongoing training to continue developing your skills, #MAGSWAG, and more!

If you feel you don’t meet every single requirement? Keep reading.

Studies have shown that women and people within ethnic minority groups are less likely to apply for jobs unless they meet every single qualification. At MAG we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Mark Allen Group consists of eight divisions: MA Healthcare, MA Business, MA Agriculture, MA Education, MA Exhibitions, MA Music Leisure & Travel, MA Dentistry Media and MA Financial Media. Content is key to everything we do, be it across print, digital, or events.

We’re not interested in fitting into what a media company is supposed to look like. We are not wallflowers. Our ever-expanding business has rapidly grown from its humble beginnings and we’re only just getting started….

#LI-Hybrid