SENIOR MARKETING EXECUTIVE 

MA EXHIBITIONS

Celebrating 40 years of industry leadership, Mark Allen invites you to join a culture driven by passion, creativity, fairness, and a commitment to nurturing talent. 

With 550 talented individuals across seven offices, we’re excited to recruit a Senior Marketing Executive for our events team.

This is a hybrid role, with three in-office days in Herne Hill, located next to beautiful Brockwell Park. The salary is £32,000 (DOE) plus 20% OTE  plus company benefits. Work closely with the Head of Exhibitions Marketing to successfully market exhibition(s) within the growing MA Exhibitions portfolio. Together, you will work closely with the relevant event director(s) to develop a solid marketing strategy to achieve agreed business objectives.

We Offer:

• Professional growth, career development, training, and mentorship through our MAG Mentorship program.
• The freedom to share and implement ideas in a creative, collaborative environment.
• Supportive community. Connect with peers across our networking groups and cross-functional projects.

Core Responsibilities:

• Have strategic and creative input into developing, implementing and managing a targeted 12-month marketing campaign across all available channels to achieve registrations and onsite visitor targets as well as generating sales leads for the commercial teams.
• Analyse marketing campaign performance data to identify and respond to areas for improvement.
• Utilise data insights and work with the data team to refine targeting strategies and optimise the campaign.
• Manage website content to maximise impact and ensure messages are relevant and focused on where the campaign is in the event cycle.
• Work closely with the wider exhibition team to create compelling content to be utilised across all channels where appropriate: email, social, DM etc.
• Be heavily involved with creating impactful internal and external relationships for the event and ultimately be recognised as the ‘go-to’ for all marketing-related issues.
• Working closely with the Head of Exhibitions Marketing to manage the event marketing budget, including vendors and contracts where relevant, and liaising with the Event Director when required to ensure spend is allocated appropriately and carefully.
• Report regularly to the wider event team (esp. event director) on marketing activity, performance against objectives and next steps throughout the campaign cycle.

What We’re Looking For:

• A strategic and creative senior marketer with proven experience in planning and delivering multichannel campaigns that drive registrations and sales leads. Confident in using data to optimise performance, skilled at creating compelling content, and comfortable managing budgets and websites.
• Strong collaboration, communication, and stakeholder management skills are essential, along with the ability to be a visible and proactive marketing lead throughout the event cycle.
• A shared belief in our values: passionate, creative, nurturing and fair
• A desire to contribute to a supportive, collaborative culture that celebrates shared success.

Stand Out in Your Application!

We want to see your personality, values, and transferable skills shine. To help you stand out, you can:

• Upload a video introduction about yourself.
• Submit a cover letter that highlights your enthusiasm and fit for this role.
• Request a recommendation from someone who can vouch for your potential.

Show us why you’re excited to join us as we celebrate our 40th anniversary!

Key Details:

• Diversity & Inclusion: We value diverse perspectives; they make us stronger. If you’re excited about this role but don’t match every requirement, apply but share how your transferrable skills will allow you to thrive. 
• Right to Work: Applicants must have the right to live and work in the UK. Unfortunately, we cannot offer sponsorship at this time.
• Our Communities: We’re home to eight specialist communities, including MA Agriculture, MA Business, MA Dentistry Media, MA Education & Music, MA Exhibitions, MA Financial Media, MA Healthcare, and MA Travel Retail

Our Focus: Content is at the heart of everything we do, across print, digital, and events. 

#LI-Hybrid