Sales Manager – Farmers Weekly Classifieds

Hybrid | Sutton (3 days per week in the office)

This role exists to make a tangible difference to how we serve our audiences and grow our business.

As Sales Manager, you will be accountable for revenue delivery and commercial performance across the Farmers Weekly classifieds portfolio, including recruitment advertising, digital, display, and bespoke solutions. You will work in a fast-paced, specialist media environment where commercial judgement, audience insight, and collaboration are key.

This is a hands-on player-coach role. You will manage, coach and motivate a team of 4 sales professionals while also owning key accounts and a personal revenue target. You will run weekly trading, forecast accurately, and make smart commercial calls based on pricing, packaging, and pipeline focus to deliver growth.

This is a role for someone who enjoys ownership, understands trade-offs, and is motivated by seeing their work have a real-world impact across the agricultural marketplace and professional communities.

As a Sales Manager, you’ll:

• Lead from the front as a player-coach, owning a personal target while setting the pace and standards for the team.

• Manage, coach and develop sales executives, using structured coaching, regular one-to-ones, and clear performance frameworks.

• Deliver sustained revenue growth and improved yield across classifieds, recruitment advertising, digital inventory, display, and bespoke media solutions.

• Own weekly trading, forecasting, and commercial decision-making; use audience and customer insight to optimise pricing, packaging, and yield.

• Monitor the pipeline, conversion, and activity using data and performance insights, and intervene decisively to keep trading on track and exceed targets.

• Personally own and grow high-value clients, strengthening long-term partnerships and identifying upsell opportunities that maximise customer return on investment.

• Champion digital adoption and innovation, bringing practical ideas that improve performance and grow digital revenue streams.

• Win new business and expand market share, using your understanding of the agricultural marketplace to spot gaps and unlock new revenue streams.

• Work cross-functionally with product, marketing and editorial to evolve propositions, remove friction, and deliver seamless customer outcomes.

• Contribute to continuous improvement, process optimisation, and commercial innovations that strengthen performance over time.

What we’re looking for

Must-haves:

• Proven track record of hitting and surpassing sales targets, ideally in media, classifieds, digital advertising, or recruitment advertising.

• A confident, hands-on sales manager who is energised by prospecting, pitching, negotiating and closing, and can sell alongside the team.

• Strong people management capability, with experience coaching and developing a sales team using structured performance systems and a clear operating rhythm.

• Demonstrably commercially astute: a strong grasp of margins, yields, pricing, and performance levers with a track record of turning insight into revenue.

• Strong forecasting and reporting discipline, able to run a weekly trading cadence and maintain accurate pipeline visibility.

• A collaborative working style and the ability to influence across teams are essential for moving ideas into delivery.

Nice-to-haves:

• Experience selling into the agricultural sector or to agriculture-adjacent advertisers.

• Knowledge of recruitment advertising dynamics (volume, response rates, candidate markets, seasonality).

• Experience growing digital revenue streams and improving the adoption of digital products.

If you do not meet every requirement but bring transferable skills, sound judgement and fresh thinking, we encourage you to apply.

How to apply

• Upload your application via our careers site.

• You may include a short video introduction if you wish (optional).

• References or recommendations can also be shared (optional).

Right to Work: Applicants must have the right to live and work in (country). We do not offer visa sponsorship.

About Us

For over 40 years, Mark Allen Group has built and grown specialist media brands that inform, connect and support professional communities. We operate across healthcare, education, agriculture, business, finance, travel retail, exhibitions and critical communications, combining trusted content, data, events and insight.

We are a commercial media owner with a long-term mindset, balancing strong legacy brands with innovation and evolution. Our people play a central role in shaping how our audiences engage with us today and how we grow for the future.

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